Turn on the New Arrival sign-up so customers can subscribe on your website to hear about fresh stock in the categories they follow. It is all under Website › Marketing › New Arrival Notification.
Step one: Enable sign-up and set the schedule
On the Settings tab, set Enable Sign Up to Yes. Then choose how often, which day, and what time the emails should send (Email Schedule, Day of Week, Start Time) and click Save. Leave Enable Sign Up on but set the schedule to Never if you want the sign-up form available without sending yet.

Step two: Advanced options
On the Advanced tab you can:
- Optin New Accounts — automatically subscribe new customers to every category.
- Enable "Other" Option — add a free-text field to the sign-up form for interests you do not list (with a label you set).
- Google UTM Code — append tracking parameters so New Arrival traffic shows up in your analytics.
