Customers
The people who buy from you
Sales, invoices, want lists, wishlists, inquiries, and mailing lists, all on one customer record, so you know who wants what.
Customer records
Everything about a buyer, in one place
Open a customer and you see their sales, their invoices, your notes, what they have asked you to look out for, what they have saved, what they have asked about, and which lists they are on.
Marketplace buyers can become customer records too, so a regular on AbeBooks is not a stranger in your own system. Amazon and eBay buyers come with a relay address, and those records are never mailed.
Want lists & wishlists
Match new arrivals to want lists
Customers tell you what they are looking for, and it goes on their want list. New arrivals are checked against every want list twice a day, and the customer is emailed when something matches.
Wishlists are books a buyer saves on your website. Your reports show which books are being saved and by how many people.
Follow-ups
Bring customers back
The follow-ups that bring customers back, most of them sent for you.
Remind buyers of a waiting cart
Somebody fills a cart and does not check out. You can see those carts and what is in them, and send a reminder by hand or automatically. The Cart Reminders page shows how many reminders went out, how many buyers opened their cart, and how many went on to order.
Tell customers about new arrivals
Customers subscribe to the subjects they care about, and new arrivals in those categories go out to them on the schedule you set. A customer who follows modern firsts does not get an email about your maps.
Keep questions with the book
Every question asked through your site is kept against the customer and the book. The inquiry list also shows when that book has since sold, so you can see which questions came before a sale.
Mailing lists
Mailing lists and sign-ups
Run your lists from here, connect Constant Contact to add new sign-ups there and send campaigns, or export your lists for whatever you already use. Sign-up forms sit on your site, subscribers are tied to their customer record, and your email reports show each list's size.
Bounces and complaints come back from the mail provider and are recorded on the address, so a dead address stops being mailed before it hurts your sending reputation. You can see exactly which addresses those are.
Orders & Reports
Customer sales history
Each customer's record shows everything they have bought from you, on your website, on a marketplace, or in person. The customer reports show what each customer has spent and when they last bought.
Try it for yourself
We will set you up with a demo login so you can see how customer records, want lists, and mailing lists work.