This article is about the automated email your store sends — order confirmations, shipping notices, password resets, want-list matches, and any newsletters you send. It's unrelated to your personal inbox; see Does Bibliopolis Offer Email Services? for that distinction.
How Your Store Sends Email
All email sent from your store goes out through Postmark, a specialist delivery service we use so your messages arrive quickly and are trusted by the receiving mail servers instead of being pushed to the spam folder.
What Address is Store Email Sent From
There are two options for the From: address for your store email.
- From an email address @ your own domain name (Website accounts only). For example orders@yourbookshop.com. This is the best experience for your customers because everything is clearly from your shop. To learn more about verifying your email, see Verifying Your Domain: Send Store Email From Your Own Address.
- From our sending address. If your domain is not yet verified, we automatically send your store's email from noreply@bookrouter.com instead. This is an address we own and fully authenticate, so your mail is still delivered reliably. The only difference is that the customer sees our sending address rather than yours, with your shop name still shown.
What this means for you
You never have to do anything to get email delivered — that part is handled for you either way. Verifying your domain is an optional upgrade that puts your own name on the envelope. See Email Authentication: SPF, DKIM & DMARC for how the behind-the-scenes checks work and how to switch your store over to sending from your own address.
Forwarding your store email somewhere else, like a personal Gmail account? Read Why Email Forwarding Is Unreliable before you set that up.