Photo und Publizitšt - Photo and Advertising
Price: 9500.00 USD
Berlin: Josef Singer A.-G, 1930. 4to. 15,,xxxiipp. Original photographic wrappers protected by modern mylar. Rare first edition of Pecsi's remarkably bold advertising photomontages, and one of the first books on the subject of photography in advertising. Both the leading prize in commercial photography in Hungary and the library at the House of Hungarian photography are named after this key figure of the New Objectivity and European avant-garde. Illustrated with 36 photomontages printed in red and black. Pages unopened as issued. Text in German and English. Some age wear, creasing and minor staining on wraps. Slight age toning to outer edges of interior pages. Overall very good condition. Rare. Not in any of the standard bibliographies - Roosens and Salu list only the 1989 second edition. First edition. vg.